About Us

This is what we're all about

Fun! Fantastic, foolhardy, fearless fun!

That need to get out on the water and experience it will always be with us, and we want to share it with you.

Sharing the feeling!

We’re all lovers. We love the people in our lives, and we love the water. When you truly love something, you share it.

You

If you’re reading this, it means you’re a hopeless waterbaby! Every summer, you always seem to end up at the lake at least once a week, huh? Well, if this is you then you’re in the right place. We’re your people.

Our crew

“Our reason for being is to make each other’s lives better and to make this the best job we’ve ever had.”

We have a crew of over sixty friendly, dedicated, and hardworking employees! Though everyone’s busy with their own tasks, they’re always willing to help and support each other. This is how our crew ensures that our operations run smoothly.

The beginning

It all started with a love of boating, Eric Nofsinger, and Ryan Christensen. Eric approached Ryan with an idea. He envisioned a series of premium lighting products for boats that would enhance visibility above and below the water. Ryan was game and able to provide access to the manufacturing element through his family’s company, Christensen Industries. The two of them officially started the company in 2015. Around the same time, Ryan got his younger brother, Rob, involved. Rob became passionate about the company and started running it alongside Eric while Ryan took over Christensen Industries. All of this has led to the fruition of Eric’s idea and allowed fellow boaters to spend more time on the water doing what they love.

Black Friday Sale! 25% off sitewide. Shop Now

Mavericks ²

Pipeline ²

Skinny Dip ²

Fin Light

Sync Kit

Multi-Color RGB(W) Replacement Remote Control

Triple Topside Lights

LED Cup Holder Lights

LED Boat Deck Lights